Why are Search Engines Important?
Search engines like Google, Yahoo and MSN are used by 90% ofconsumers online when looking for any product or service. The biggest search engines serve a combined 213 million searches a day. The fact is that most internet users use search engines as their starting point when browsing.
If you have a business and are not immediately available online and properly placed in the major search engines, you’re are missing out on reaching an enormous amounts of targeted consumers.
Search Engine Optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via "organic" or "algorithmic", non-paid search results as opposed to Search Engine Marketing (SEM) which deals with paid inclusion.
Typically, the earlier (or higher) a site appears in the search results list, the more visitors it will receive from the search engine.
SEO may target different kinds of search, including image search, local search, product search, video search and industry-specific vertical search engines. This gives a website presence. As an Internet marketing strategy, SEO considers how search engines work and what people search for.
Optimizing a website primarily involves editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.
Initial Consultation & Keywords
To begin, we will review your website and identify which areas need optimization to make the site search engine friendly. In addition, we will review your keywords and use the proper research tools to create a list of the most searched terms for your website or industry.
We employ professional copywriters to create content that is not only well optimized and grammatically correct, but also is appealing to your readers and potential customers. Keywords will be integrated in your content using proper SEO keyword densities.
The development of incoming links from well-established websites is one of the major variables in attaining high search engine rankings. Link development is absolutely essential to your website’s success and is a major part of the optimization service that we offer.
Once optimized, we submit your website to all the major search engines and directories, including Google, Yahoo and MSN. In addition,we will submit your website to fee-based directories such as Yahoo Directory, DMOZ, Best of The Web, Business.com, Manta.com and others.
Using Google Analytics and other industry standard reporting tools, we provide a baseline ranking report before we start work toshow you how you rank prior to optimization; additional reports are then provided on a monthly basis. We monitor your results to make sure you are onthe right track. To ensure your satisfaction, our staff will periodically be in touch with you via phone or email and provide you with project updates.
What is Pay-Per-Click Marketing (PPC)?
PPC Marketing is paid traffic for your business. Ads for your product or service are created to match specific and targeted online searches done by customers online. When a visitor searches Google for a product or service you offer, they see your ad in search engine results as "Sponsored Links" and websites affiliated to these search engines.
Google AdWords represents 85% of all online marketing worldwide!
Benefits of PPC Advertising:
PayPer Click (PPC) or Cost Per Click (CPC) paid advertising puts you in front ofyour target market at the time they are actively seeking your product or service.
Unlike traditional advertising such as newspapers, TV, radio, billboards, magazines,etc. PPC search engine marketing only costs you money when someone actually looks for your service by searching for it in a search engine and clicks your ads to visit your site. A PPC Campaign takes immediate effect, bringing potential customers to your website from day one.
- PPC Campaigns take immediate effect.
- You can specify your budget in advance.
- PPC Calculates your Cost-of-Conversion.
- Your PPC Campaign can be stopped at any time.
- You can take advantage of seasonality in your market by increasing or decreasing your PPC campaign budget.
- You can target specific geographical markets.
- There is full transparency of your PPC Campaign.
- PPC also offers brand awareness. Your target markets see your ad whether they click on it or not.
- PPC Advertising is scalable. You can start off with a small budget and as your return on investment is realized you can increase your budget.
- PPC is available to everyone, big or small. Your potential to compete against your largest competitors is limited only by your budget.
Your website is your corporate office online. Is it ready to receive your customers?
From simple web sites to full e-commerce solutions and targeted email campaigns, the Internet offers limitless opportunities to expand your business. Our expertise can help you take full advantage of the most forward-thinking solutions.
Web Sites - Online Brochures
Attractive and engaging. Our sites are designed to convert your web site visitors into clients while reinforcing your branding, increasing site traffic and strengthening customer loyalty.
We create custom e-commerce web sites that are easy to use and manage, from product catalogues,shopping carts, billing and secure payment processing, to inventory management.
Engaging with site visitors is easy through targeted site promotions presented through home page flash or graphical banners, side-rail promotional offers and home page billboards.
CONTENT MANAGEMENT SYSTEMS
Take complete control of your web site. Through dynamic design and our content management products, you can manage the content of site features such as calendars, photo galleries, news articles and even the products in your e-commerce program.
- Web design
- WordPress design
- Landing pages
- Rich-media ads
- Data-driven pages
The Internet has allowed thousands of brick and mortar stores to become more profitable by coming online. With an online store, you can sell your selected items 24/7 to customers all around the world.We can deliver a turn-key solution for your business by handling all of your e-commerce needs.
We list your products on the top online shopping sites that web users already use to complete their shopping. Sites like Google Shopping, Shopping.com, and Amazon give you instant access to millions of targetable customers.
Every business's is different and a full consultation is needed to understand your needs. We offer free consultation for anyone interested in speaking to us about increasing their online sales.
- Shopping Cart selection and configuration.
- Online Catalog Management of your products and inventory.
- Merchant Services that allow customers to use Credit Cards.
- Web Design for an engaging and user friendly online store.
- Email & Newsletter campaigns.
- Customer Surveys.
- Shopping Site Feeds.
Your online brand is a key component for your business.
We will partner with you to build and maintain your brand by maximizing your graphic communication efforts.With a focus on building your brand correctly, we will create a visually compelling identity that captures consumers on an emotional level.
Our goal is to serve our clients as though we were their internal design department. Integrating all your marketing around one consistent, unified message. Get in touch with us today to learn more about how we can help you create a stronger brand.
Our comprehensive identity package includes logo, business cards, letterhead and envelope design along with tag-line creation.
Interactive banners, animations, flash video integration adds impact to any concept.
INTERFACE & USABILITY
Custom CSS designed buttons, icon design and form elements and other calls to action.
- Style Guides
- Virtual Branding
- Web Advertising
- Online Catalogs
- Direct Mail
- Vehicle & Fleet Dressing
IP Telephony Web SItes
Integrate your website with your phone system
- Route and Track Inbound Calls
- Automate Outbound Calls
- Integrate with Business Processes
- Easy Web-Based Configuration
Businesses of any size can use our phone automation solutions to cut costs, generate sales, track results and improve customer service.
Route Inbound Phone Calls
If you want a toll-free or local phone number that your customers can call to automatically check on the status of an order using IVR phone menus, with an option to speak to a live person, we can do that.
Analyze Call Tracking Data
If you want to view in real-time exactly how many calls that you receive from a direct mailing, radio ad or search engine marketing campaign, and customize how each incoming lead is greeted and routed, we can do that.
Deliver Interactive Outbound Calls
If you want to automatically call customers to confirm a scheduled delivery time of a refrigerator, couch or television, with an option to reschedule by speaking with a virtual agent working from home, we can do that. Integrate With Your DatabaseIf you want to automatically call your customers at the completion of online transactions to thank them for their order, ask a few survey questions and post the results back to your CRM, we can do that.
We can automate inbound, outbound and web initiated phone calls to any phone through a suite of pre-built phone applications that are instantly activated, configured, updated in real-time.
Need the right web solution now?
We often get approached by companies who know they need a web strategy and a website, but have no idea where to begin. Planning and executing a website development project can be an overwhelming project if it’s not your area of expertise.
Think of us as your outsourced research and development lab for all of your web initiatives. We have over 15 years experience designing and developing web solutions. We simply know what works and what doesn't. That will save you countless hours and dollars that result from making the wrong decisions about how to begin and where.
- Custom Web Applications
- Online and Legacy System Integration
- Market Research and Analysis
- Search Engine Optimization
- Online Marketing Strategy
- IP Telephony Solutions
There is a big difference between a full-service Web Solutions firm that has an in-depth understanding of the business behind a successful Internet project, and a web company that just builds web sites.
Yuca Productions has a lengthy and impressive background in the Internet field. Our team combines a winning combination of business experience and Internet expertise to deliver websites that always meet and exceed our clients' expectations.
Although we are located in Miami, Florida, a great place to live and conduct business, our client list is not limited to this one geographic location. We have clients all over Florida and have provided them all with our unique and personalized service approach.
If your business needs a professional, profitable, and successful Internet solution, contact us so that we can start our initial, free consultation.
We look forward to speaking with you.
President, Yuca Productions
305.479.6079 | Robert@YucaPro.com